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Forbes: Chicago Bears worth $1.7 billion
Forbes released its annual “Business of Football” report on Wednesday and everything continues to look up for the Bears, who rate as the NFL’s eighth-most valuable franchise.
Thanks to the NFL’s new broadcasting deals with various networks, the Bears are now worth $1.7 billion, which is a 36 percent increase from last year.
According to Forbes, the Bears’ revenue increased by about 4 percent in 2013 to $309 million.
The Dallas Cowboys top Forbes’ list at $3 billion. The Bears are sandwiched by the Philadelphia Eagles ($1.75 billion) and San Francisco 49ers ($1.6 billion). The St. Louis Rams bottom out Forbes’ list at $960 million.
Under general manager Phil Emery, the Bears haven’t hesitated to use their money to improve their roster the past two offseasons, signing players such as defensive end Lamarr Houston (five years, $35 million), left tackle Jermon Bushrod (five years, $35.9 million) and tight end Martellus Bennett (four years, $20.4 million) and extending others such as receiver Brandon Marshall and kicker Robbie Gould.
The Bears’ biggest deal was signing quarterback Jay Cutler to a seven-year, $126.7 million deal with $54 million guaranteed immediately after last season.