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Keep business cards in order with Evernote Hello
Q. I can’t keep track of business cards. And I need to — I’m in sales. You go to these events and you meet a million people and it’s impossible to remember who’s who. Plus it’s harder for women — a lot of the outfits I wear don’t have pockets, and anything I put in my purse gets swallowed. Is there an app for this?
— Bag O’Cards, Chicago
A. It’s an immutable law of physics: What goes into a purse doesn’t come out. But there is an app that’ll help you gather the info you need before you relegate business cards them to the graveyard of your moneybag.
It’s called Evernote Hello, and it’s something between a butler and a librarian for business cards. Each time you grab someone’s card, Evernote Hello gives you three options to gather the information. You can do it the old-fashioned way — type it in — or you can skip to the real pleasure of the app, which is its scanning feature. Snap a photo of the card, and Evernote will import email, phone number and Twitter handle. From there, it’s two taps to LinkedIn and Facebook profiles. (Word to the wise: When snapping glossy business cards, photograph at an angle so the flash doesn’t obscure the information.) The third option, Hello Connect, automatically adds other Evernote Hello users in your area. But it’s a touch creepy, and it won’t be that useful until the app edges toward ubiquity.
For all their glory, apps often provide crutches that make us dumber. That’s not the case with Evernote Hello, which reflects how we store memory naturally. We often don’t remember the names of the people we meet, and we certainly don’t alphabetize them in our heads. Instead, we remember what they look like and where we were when we met them. Evernote Hello harnesses those patterns of memory by importing LinkedIn photos for visual reference, and time-stamping and geo-locating the interaction for context.
Evernote CEO Phil Libin says Hello Evernote is “going to totally change the way you remember people.” And unlike a half-dozen martinis or your 10-year reunion, it’ll change it for the better.
Got a problem? We might know a robot who can fix it. Email us your conundrum at email@example.com and we’ll see if we can solve it in a future issue.