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Blackhawks streak an ongoing boon for TV ratings
“Hey Chicago Blackhawks, u guys are AWESOME!!”
That widely circulated tweet from star Miami Heat hoopster LeBron James pretty much says it all for fans and businesses benefitting– whether psychologically or financially or both — from a 24-game Chicago Blackhawks points streak.
Just last week, the Hawks’ television home Comcast SportsNet Chicago broke all kinds of records thanks to the team’s winning ways. Ratings were up 87 percent and key demos got significant nudges as well. For a Feb, 19 game against the Vancouver Canucks, numbers went through the roof when 258,000 households tuned in for an all-time regular season ratings record of 7.41.
On Tuesday, March 5, the network bested that with a 7.86 (roughly 274,000 households) for a match-up versus the Minnesota Wild. That audience share peaked toward the game’s end at 322,000. According to a company press release, CSN Chicago sustained five hours of top ratings in key demos, including the much coveted Adults 25-54.
Prior to this season, CSN’s highest-rated Blackhawks regular season game was back in March of 2010.
“If you look at the top 19 highest-rated regular season Blackhawks games ever, 18 have already occurred this season,” said ComCast spokesperson Jeff Nuich. “It’s crazy.”