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Billy Corgan, wrestlers in new Smithe Furniture ad
Always up for a pop culture parody, the brothers at Chicago furniture supplier Walter E. Smithe have roped in Billy Corgan — and his pro wrestling troupe — for their latest wacky TV ad.
In the new commercial — online now, airing on television soon — a cardigan-clad Corgan plays musical chairs with the Smithe brothers. When Corgan fails to seat himself in time, he calls in some Spandexed brutes from Resistance Pro, the local pro wrestling organization Corgan founded a couple of years ago.
As the wrestlers set about smashing chairs over various Smithe backsides, one raises a bar chair high in the air before Corgan shouts, “Wait! That’s a Walter E. Smithe chair!”
Previous Smithe Furniture commercials have gone for pop-cultural yuks, including a guest shot with celebrity cook Paula Deen, a “Sex and the City” parody and a lightsaber duel.